TIP JONES — PRONUNCIATION AND NAMING GUIDE

Preferred public name: Dr. Tip Jones
Brand: Tip Jones Global

Tip: pronounced exactly like the English word "tip."
Jones: standard English pronunciation, "joh-nz."

On first reference in formal copy, use "Dr. Tip Jones".
On subsequent reference, use "Tip" or "Dr. Jones" according to the publication's style.
Do not shorten Tip Jones Global to "TJG" in public-facing editorial copy unless space requires it.